Exposing click fraud | CNET News.com

An emerging problem for all associated with keyword based advertising. While there may be several approaches to detecting click fraud when the Website owner is paying for it to be done (click patterns, following the cash trail, etc.), how do you track rogue competitors tainting your ad campaign? Unless punishment for wrong-doing on the Internet is swift, consistent and meets or exceeds the real-world equivalents such behavior will only increase exponentially - since its so much easier to do than real-world fraud.

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