Demand for paid search advertising outpaces growth in supply

This new report (PDF) from Nielsen/Netratings states that "growth in demand for paid search advertising outpaces growth in supply". Well, only 40 to 45 percent of the Internet searches in the United States are currently linked to an ad by the search engines. The remaining 55 to 60 percent searches also provide ample opportunities for advertisers to exploit.

This only means that Advertisers and Search Engines need to make more efforts and use better tools and mechanisms to make use of existing inventory.

Technorati Tags: Search Engine Marketing